Marketing your healthcare practice can be challenging – especially as you enhance your digital presence. Information will be online about your practice, whether you realize it or not. As such, it’s critical to focus on SEO and reputation management to ensure you control what people see and learn about you.
Search Engine Optimization and Reputation Management
The internet is the first place people go to when looking for a new physician or healthcare practice. They could use any number of search phrases to find you, based on their specific condition or pain. Through a strategic search engine optimization (SEO) plan, you can improve your rankings within the search engines to rank for keywords that relate to your practice. More importantly, using better keywords ensures that your practice is easier to find among the competitors.
Managing your reputation is also important. Online reviews are more trusted than word-of-mouth recommendations, so keeping track of your reviews and ratings goes a long way in gaining new patients. If you’ve had a few bad reviews, they can show up before anything else about your practice. This can make it hard to establish trust with new patients.
When it comes to your online reputation, it’s important to stay on top of responding to negative and positive feedback about your practice. This shows potential patients that you care about what your patients have to say and make an effort to amend any misunderstandings to wrongdoings.
By focusing on SEO and reputation management together, you can ensure to showcase positive content and take control of your online presence.
How Does SEO Affect Online Reputation?
What would show on the result pages if you were to search your healthcare practice online right now? Your goal is for it all to be positive and educational
SEO affects your online reputation because of what a potential patient may find.
There’s no telling what search engine or keywords a person may use to find your practice. By doing your research, you can be sure that the top results being seen are positive.
You can manage SEO through various targeted campaigns to boost your online reputation.
SEO reputation management focuses on keeping you within the first page of search engine page results – while also ensuring that everything about you is positive.
Ways to Use an SEO Strategy to Help Boost Your Reputation
An SEO strategy should be implemented the moment you notice that you have a negative reputation.
There are a few ways this can happen:
- Add more targeted keywords on your website
- Add backlinks from highly reputable companies to your website
- Create a blog to establish more content for the internet
- Ensure you have social media profiles in place
- Actively create more content to flush out any negativity
It’s important to remember that boosting your reputation is not only about removing negative information. No information about you can be just as dangerous because it means potential patients are finding other healthcare practices than your own.
How Valet Health Solutions Can Help
There’s no reason to question your online reputation or to let bad reviews take down the practice you’ve worked so hard to build.
Valet Health has an array of tools to help, including LiftOff for aligning your SEO strategy to your practice and Launch Pad to ensure that your information is accurate while also helping you to build more positive online reviews.
Request your reputation score today and find out how our team can help.